bts of iconique

Come behind the scenes of our latest campaign, Iconique.

Invoking the bold, electrified spirit of 90s beach culture, Iconique is inspired by high hues + a sense of nostalgia for a more audacious time.

Model: Mirte Rooze

HMU Artist: Joanna Luhrs

Stylist: Emma Kalfuscreated

Photographer: Pierre Toussaint

Location: Malolo Lailai Island