this is la mer

Sun-drunk, salt-slicked + elegantly undone, high summer 26 slips into the Riviera with quiet confidence. Inspired by long lunches, linen tans + the kind of glamour that doesn’t try too hard, this is a swim + resort collection designed for the woman who knows how to make an entrance + an exit.

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Shot across Cote d’Azur, the campaign captures the ease of life by the sea. Sculpting micro crinkle returns in deep sea tones, joined by new striped designs that feel sharp but sun-softened. A fresh diamond jacquard texture brings quiet elevation, while signature shimmer, colour-splice contrasts + matte mesh create layered dimension.

Bare evolves this season, introducing new contrast styles + subtle prints that blend clean lines with soft structure. Mesh styles bring fluidity, while lightweight knits anchor the collection. The colour palette leans into navy, coconut + saffron, offset by sun-warm bursts of mandarin, coral pink + seashell.

This is bond-eye. South of France coded. Shot in natural light. Made to move with you.